Obvious is a collective of researchers, artists, and friends, working with the latest models of deep learning to explore the creative potential of artificial intelligence. Their Portrait of Edmond Belamy went under the hammer in the Prints & Multiples sale at Christie’s on 23-25 October, it was sold for an incredible $432,500. The Portrait is a piece of generative art created with a help of AI algorithm. The algorithm was composed of two parts. On one side is the Generator, on the other the Discriminator. 15,000 portraits painted between the 14th century to the 20th were downloaded to the system. The Generator made a new image based on the set, then the Discriminator tried to spot the difference between a human-made image and one created by the Generator. The aim was to fool the Discriminator into thinking that the new images are real-life portraits. OBVIOUS use their work to share their vision of artificial intelligence and its implementation in our society.